Feeds

Aus group buying technology gets SingTel funding

Dealised set to go global with digital brains trust board

The Essential Guide to IT Transformation

The technology platform behind Australian group-buying player Spreets has secured AU$5m in funding led by SingTel Group's corporate venture capital, SingTel Innov8.

Dealised, an Australian-developed group-buying backend technology platform, has also attracted Series A funding from Yuuwa Capital, an Australian-based venture capital firm, and was launched with the help of ubiquitous technology incubator Pollenizer.

Dealised will use the funding to expand globally from its regional Asian headquarters in Singapore.

The company has appointed well-known mobile industry executive Jonathan Marchbank to lead the global expansion drive as CEO.

Marchbank has been COO of Virgin US, CEO for Virgin Mobile in Asia and in Australia, and previously held executive roles at Telstra and Nokia.

"Idealised partners in Australia and Scandinavia have already beaten Groupon and Living Social; our partners now dominate their respective market," Marchbank said. "With our platform, partners quickly create and manage regular offers for their customers, maintaining revenue and relationships at risk from Groupon-like clones. We are busy repeating that successful formula in other markets."

The Dealised board already features some high profile digital and technology heavyweights, including chairman Tony Faure, the founder of Yahoo! Australia & NZ, and former CEO of ninemsn; Phil Morle, director and co-founder and the former CTO of Kazaa, and also current co-founder of Pollenizer; former Sausage Software executive director Adrian Van Zyl; and co-founder and VP Europe Christian Lindstrom, who was formerly global director of business development at Joost.

Marchbank added that mobile would be a big focus for the start-up, especially in Asia. "Our operations in Singapore, as the business hub for Asia, are where we will focus on mobile growth," he said.

The plug-and-play platform provides front end and back end support and documentation. It has powered the group-buying platforms of Spreets in Australia and New Zealand and Sweetdeal in Norway and Denmark. Dealised offers one licensee per vertical, per geography of its technology.

The company is currently working with several UK-based clients including The Daily Telegraph, media owners Mecom in Scandinavia and with media firms, mobile operators, retailers in Australia, New Zealand, the Middle East and the US. ®

The Essential Guide to IT Transformation

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.