Feeds

Tablet fever cools as e-readers heat up

Who says Americans don't read?

Gartner critical capabilities for enterprise endpoint backup

The American passion for tablets is declining just as e-reader growth is accelerating.

Between January and May of this year, tablet ownership in the US grew from 7 to 8 per cent of the population, according to a new report by the Pew Internet & American Life Project. Previously Pew reports, tablet sales had been climbing relatively quickly.

Interestingly, that same time period saw the release of the second Jobsian fondleslab, the iPad 2, along with the Motorola Xoom and BlackBerry PlayBook, and still the tablet growth rate slowed.

Pew Internet & American Life Project tablet and e-reader stats

Tablet sales are slowing, even as more tablet choices appear (source: Pew Internet & American Life Project)

Neither the HP TouchPad nor the Samsung Galaxy Tab 10.1 appeared during the Pew-report period, but we doubt if the slowing in tablet sales was a result of buyers putting off purchases until those worthies hit the market – though, to be fair, we can't be sure. Call it a hunch.

E-reader growth, by contrast, is accelerating. In November of last year, 6 per cent of Americans owned e-readers. As of May, that number had doubled to 12 per cent – the first time that the Pew researchers had tracked it in double digits.

The survey – which spoke with 2,277 respondents in both English and Spanish, and over both landlines and cell phones – picked up a number of other tidbits of interest, as well.

For example, 9 per cent of respondents owned an e-reader but not a tablet, 5 per cent owned a tablet but not an e-reader, and 3 per cent owned both – meaning that as of Tuesday morning, 9,350,938 Americans have been driven to spend a decent chunk of their disposable income on the latest digital shiny-shiny.

But despite their increasing popularity and media buzz, both tablet and e-reader ownership lags far behind other gadgets. Pew reports, for example, that 83 per cent of Americans own cell phones, and 57 and 56 per cent own desktops and laptops, respectively.

Even DVRs are owned by six and a half times as many Americans as are tablets. It'd be interesting to chart the relative media coverage of those two digital devices. One might safely predict – even without a formal study by the Pew Internet & American Life Project – that the results wouldn't mirror their percentage of ownership. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.