Feeds

Aussie retailer accuses UK shops of HDMI 'scam'

Four quid job just as good as a £100 one

Internet Security Threat Report 2014

Want a free HDMI cable? Buy a telly from either John Lewis or Currys and you'll get one - not from those retailers but from upstart Aussie e-tailer Kogan.

The online store claimed "some retailers have decided that it’s appropriate to trick unsuspecting UK shoppers into thinking a £100 HDMI cable is better than a £4 one", so it's giving away its cables, gratis.

Kogan singled out John Lewis and Currys, telling those retailers' customers that they can have free cables so they don't fall victim to what it alleged is an "overpriced cable con".

Perhaps, it should have chosen its words more carefully. Only last week, Virgin Media had its knuckles rapped by the Advertising Standards Authority (ASA) for claiming other ISPs were "conning" the public over broadband speeds.

You're not allowed to denigrate rivals, the ASA said, especially not without explicit proof.

Kogan said: "When you buy a TV from John Lewis, Currys, or countless other high street stores, you will be offered hideously expensive accessories such as HDMI cables.

"These cables are sold with absolutely ridiculous markups, many multiples of the actual cost of the items.

"It's a digital cable. You either get a picture or you don't. Don't get conned into buying a 'fancy' HDMI cable, because it will make no difference!"

In principle yes, but we'd note that if the cable is particularly crap, it could degrade the signal to the the point that error correction can't recover it. If that were not the case, digital phone calls would be either non-existent or perfect, and digital TV signals likewise.

Still, we've yet to come across an HDMI cable that bad, and it's hard to recommend a £100 HDMI cable over one that costs a tenner.

From 1 July, puntrers can claim a freebiew Kogan cable by simply emailing proof of their purchase to Kogan. As usual, Ts&Cs apply.

We're awaiting responses from John Lewis and Currys. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.