Feeds

Aussie retailer accuses UK shops of HDMI 'scam'

Four quid job just as good as a £100 one

Beginner's guide to SSL certificates

Want a free HDMI cable? Buy a telly from either John Lewis or Currys and you'll get one - not from those retailers but from upstart Aussie e-tailer Kogan.

The online store claimed "some retailers have decided that it’s appropriate to trick unsuspecting UK shoppers into thinking a £100 HDMI cable is better than a £4 one", so it's giving away its cables, gratis.

Kogan singled out John Lewis and Currys, telling those retailers' customers that they can have free cables so they don't fall victim to what it alleged is an "overpriced cable con".

Perhaps, it should have chosen its words more carefully. Only last week, Virgin Media had its knuckles rapped by the Advertising Standards Authority (ASA) for claiming other ISPs were "conning" the public over broadband speeds.

You're not allowed to denigrate rivals, the ASA said, especially not without explicit proof.

Kogan said: "When you buy a TV from John Lewis, Currys, or countless other high street stores, you will be offered hideously expensive accessories such as HDMI cables.

"These cables are sold with absolutely ridiculous markups, many multiples of the actual cost of the items.

"It's a digital cable. You either get a picture or you don't. Don't get conned into buying a 'fancy' HDMI cable, because it will make no difference!"

In principle yes, but we'd note that if the cable is particularly crap, it could degrade the signal to the the point that error correction can't recover it. If that were not the case, digital phone calls would be either non-existent or perfect, and digital TV signals likewise.

Still, we've yet to come across an HDMI cable that bad, and it's hard to recommend a £100 HDMI cable over one that costs a tenner.

From 1 July, puntrers can claim a freebiew Kogan cable by simply emailing proof of their purchase to Kogan. As usual, Ts&Cs apply.

We're awaiting responses from John Lewis and Currys. ®

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.