Feeds

Koreans visit Tesco through subway hoardings

Fresh fruit and veg from the underground

The Power of One Infographic

Tesco is causing quite a stir in South Korea with a virtual shopping experience that encourages customers to scan billboards on the subway.

The company, which is known as HomePlus in South Korea, has started filling subway stations with virtual store shelves - billboards of products with QR codes attached. Shoppers simply scan what they would like, go to the virtual checkout and organise delivery, KoreAm reports.

Due to long work hours, would-be shoppers often have little time to visit the stores themselves and with 20 per cent of the population using smartphones, the initiative has apparently been a glowing success.

As a result, HomePlus has become the leading online retailer in Korea and has bridged the gap between its leading offline rival, E-Mart.

We then called Tesco to see if it had plans to bring such billboards to Blighty.

The supermarket chain said Brits already have a similar service through the Tesco Groceries app for iOS and Android. Customers can scan barcodes or vocalise product names to make online purchases before organising a time for delivery too.

No word on virtual shop shelves on the London Tube, though. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.