Feeds

Koreans visit Tesco through subway hoardings

Fresh fruit and veg from the underground

Intelligent flash storage arrays

Tesco is causing quite a stir in South Korea with a virtual shopping experience that encourages customers to scan billboards on the subway.

The company, which is known as HomePlus in South Korea, has started filling subway stations with virtual store shelves - billboards of products with QR codes attached. Shoppers simply scan what they would like, go to the virtual checkout and organise delivery, KoreAm reports.

Due to long work hours, would-be shoppers often have little time to visit the stores themselves and with 20 per cent of the population using smartphones, the initiative has apparently been a glowing success.

As a result, HomePlus has become the leading online retailer in Korea and has bridged the gap between its leading offline rival, E-Mart.

We then called Tesco to see if it had plans to bring such billboards to Blighty.

The supermarket chain said Brits already have a similar service through the Tesco Groceries app for iOS and Android. Customers can scan barcodes or vocalise product names to make online purchases before organising a time for delivery too.

No word on virtual shop shelves on the London Tube, though. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.