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Tag Heuer readies €4700 Froyo phone

Ferrari price, Vauxhall spec

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Would you pay €4700 (£4222) for a smartphone running Android 2.2 Froyo?

Posh watchmaker Tag Heuer hopes you will - it's working on just such a beast. There's a teaser on Tag Heuer's own website, but watch blog A Blog To Read has been mailed some snaps of the gadget and the specs.

Tag Heuer Link

Tag has gone OTT with the rubber-backed design, attempting to make its phone actually look like a watch - as opposed to a phone that look like a watch.

So it's all shiny stainless steel - and there's even a winder-style button on the side.

The display is a 3.5in, 480 x 800 touchscreen. There's 3G connectivity and Wi-Fi. It has a 5Mp camera on the back.

Tag Heuer Link

In short, there's nothing special in the spec - it's the looks that count here. The casing materials too: in addition to steel, you'll be able to get it in gold or titanium, with calfskin, alligator, carbon or lizard leather on the back.

The Link goes on sale next month. ®

Posh?

Tah Heuer aren't posh, they're the sort of watch you'd expect to find in Cash Converters. Pure chav material. You wouldn't see a Blancpain branded phone.

Paris, because there's not Kerry Katona icon.

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Another ...

triumph of style over substance, form over function or whatever.

The only thing to be said is I hope that plenty of people have the money and the stupidity to buy them and hopefully subsidise the better but less bling products for the rest of us.

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I wonder

Does it come preloaded with an "I am rich (and stupid)" app?

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Is it just me

or does it seem to be the case that the more expensive something is, the tackier it is? This looks shite.

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Nice

I'd buy a coconut phone.

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