Feeds

Google field tests (yet another) Facebook rival

Everyone is not your friend

Beginner's guide to SSL certificates

Google has introduced yet another another answer to Facebook, rolling out a social networking "field trial" dubbed "Google+".

Mountain View describes the project as a means of connecting with people online more like you do "in real life".

"We’d like to bring the nuance and richness of real-life sharing to software," reads a blog post from Google senior vice president of engineering Vic Gundotra, the man who oversees the company's efforts to rival the social networking success of Facebook. "We want to make Google better by including you, your relationships, and your interests."

What goes unsaid is the project is also a way for Google to collect more information about what you like and who your friends and acquaintances are – information that can then be used to customize ads and search results. This is why Google is so determined to follow in Facebook's footsteps. Zuckerberg and company have somehow convinced the world to cough up personal information that not even Google has access to.

Before Google+, there was Google +1. And before that, there was Google Buzz. And here's the obligatory reference to Orkut: it's big in Brazil, you know. Or at least it used to be.

In an effort to create a viable alternative to Facebook, Mountain View has built Google+ around a platform dubbed Circles, which lets you readily create multiple social networks that operate separately from one another – something Facebook doesn't really believe in.

"The problem is that today’s online services turn friendship into fast food – wrapping everyone in 'friend' paper – and sharing really suffers," Gundotra writes, in a clear reference to Facebook. "From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought [these social circles] to software."

On top of this, Google+ offers several sister services, including Sparks (a "news feed"–like service for sharing information with others) and Hangouts (for multi-person video chats). There's also a mobile client that lets you tag posts with your particular location, move photos and videos to and from your phone, and text chat across groups of friends people you know.

Mountain View is currently testing Google+ among a "small number of people", and if you're chosen for the trial, the company makes a point of saying the services "won't be perfect". You can sign up here to receive an email when the service goes live to world+dog. ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
NATO declares WAR on Google Glass, mounts attack alongside MPAA
Yes, the National Association of Theater Owners is quite upset
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.