Feeds

Google field tests (yet another) Facebook rival

Everyone is not your friend

Top three mobile application threats

Google has introduced yet another another answer to Facebook, rolling out a social networking "field trial" dubbed "Google+".

Mountain View describes the project as a means of connecting with people online more like you do "in real life".

"We’d like to bring the nuance and richness of real-life sharing to software," reads a blog post from Google senior vice president of engineering Vic Gundotra, the man who oversees the company's efforts to rival the social networking success of Facebook. "We want to make Google better by including you, your relationships, and your interests."

What goes unsaid is the project is also a way for Google to collect more information about what you like and who your friends and acquaintances are – information that can then be used to customize ads and search results. This is why Google is so determined to follow in Facebook's footsteps. Zuckerberg and company have somehow convinced the world to cough up personal information that not even Google has access to.

Before Google+, there was Google +1. And before that, there was Google Buzz. And here's the obligatory reference to Orkut: it's big in Brazil, you know. Or at least it used to be.

In an effort to create a viable alternative to Facebook, Mountain View has built Google+ around a platform dubbed Circles, which lets you readily create multiple social networks that operate separately from one another – something Facebook doesn't really believe in.

"The problem is that today’s online services turn friendship into fast food – wrapping everyone in 'friend' paper – and sharing really suffers," Gundotra writes, in a clear reference to Facebook. "From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought [these social circles] to software."

On top of this, Google+ offers several sister services, including Sparks (a "news feed"–like service for sharing information with others) and Hangouts (for multi-person video chats). There's also a mobile client that lets you tag posts with your particular location, move photos and videos to and from your phone, and text chat across groups of friends people you know.

Mountain View is currently testing Google+ among a "small number of people", and if you're chosen for the trial, the company makes a point of saying the services "won't be perfect". You can sign up here to receive an email when the service goes live to world+dog. ®

Top three mobile application threats

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.