Feeds

Ads watchdog bites Virgin Media over 'con' claims

Dirty denigration

Beginner's guide to SSL certificates

The Advertising Standards Authority (ASA) has upheld eight out of eight complaints brought by BT and Sky against rival service provider Virgin Media's 'Stop the Broadband Con' ad campaign.

Virgin's plan was to highlight that ISPs don't deliver the broadband speeds they claim to offer, a result of the infamous 'up to' caveat applied to stated maximum throughput rates.

It maintains that its cable network delivers speeds closer to the claimed maxima than its ADSL-using competitors can.

Not an unreasonable claim, that, as independent testing by Ofcom revealed back in March.

However, the ASA objected to Virgin's repeated statements that consumers are being "conned" by their broadband providers and the provider's frequent implications that other ISPs deal with consumers dishonestly.

That, the watchdog said, is a no-no, breaching advertising standards rules on the denigration of competitors.

The ASA also rapped Virgin's knuckles for what it judged to be misleading and exaggerated claims, and allegations that the service provider failed to substantiate.

You can read the substance of the BT and Sky complaints - and Virgin's attempt to justify its claims at the ASA site here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.