Feeds

McAfee to wipe mess off .xxx pr0n sites

Free virus scan bundled with new domains

Boost IT visibility and business value

ICM Registry, which plans to start selling .xxx domain names later this year, has inked a deal with McAfee to provide a free daily security scan for every website at a .xxx address.

The deal with the Intel-owned security business is worth $8m, according to ICM.

McAfee will scan every .xxx domain name every day for security problems such as SQL injection vulnerabilities, phishing and browser exploits, ICM said.

As a result, any porn surfer who has installed McAfee's free SiteAdvisor plug-in will be able to verify the security of any .xxx site before deciding whether to visit or make a purchase or download.

In addition, porn webmasters will be able to install a code snippet on their shopping carts that displays a McAfee SECURE "trust mark", which McAfee claims can improve conversions.

The regular McAfee SECURE service costs $360 a year if bought on the McAfee website, covering four IP addresses, so ICM seems to have secured a significant bulk discount.

Domain registrars are expected to sell .xxx addresses for between $75 and $130 per year, with $60 of that going to ICM and its policy body.

McAfee currently says 80,000 sites use this service. With ICM expecting as many as 500,000 registrations in its first year, the deal could significantly boost McAfee's market share.

ICM hopes this service and other planned add-ons will help persuade some of its long-time critics in the porn industry that .xxx is more than just a cynical money-grab.

Some domain registrars already offer security scanning as an up-sell to their domains and hosting services, but ICM is believed to be the first to offer this at the registry level.

When new top-level domains begin to launch in 2013, as a result of the expansion announced by ICANN last week, it is expected that many more registries will begin to bundle additional products, such as SSL certificates, with domain names.

ICM plans to make .xxx domains generally available on 6 December, with a trademark protection "sunrise" period beginning 7 September. A "landrush" for premium names will begin 24 October. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.