Original URL: http://www.theregister.co.uk/2011/06/24/sony_playstation_3_price_cut_this_summer/
Sony to slim PlayStation 3 price
Consoles competitivity concerns
Posted in Games, 24th June 2011 15:07 GMT
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Sony is expected to drop the price of the PlayStation 3 this August, keeping the console within affordable reach of its rivals.
Industry experts and publishers have come forth with predictions that the price drop will bring the PS3 down to £200 [1] and will probably be announced at Gamescom in August, MCV reports.
Analysts have been making the price-cut prediction [2] for a while now and it's hard to see them as anything but 'bleedin' obvious' award candidates.
Despite last year's boom in motion-controlled gaming, chart-track data puts the software market down by over £50m year-on-year. Plus, with rivals already lowering their prices, it would be illogical if Sony didn't follow suit.
Nintendo recently dropped the Wii's RRP [3], with some retailers now selling for under £100. This could be lowered even further by the end of the year in preparation for Ninty's next platform, Wii U [4].
The expected price cut could help boost sales of the PS3, which Sony insists will survive its projected ten year life span [5]. We'll let you know when we get official word. ®
Links
- http://www.mcvuk.com/news/45051/PS3-17999-from-August
- http://www.reghardware.com/2011/03/08/console_costs_to_drop_this_summer/
- http://www.reghardware.com/2011/05/20/wii_gets_price_reduction/
- http://www.reghardware.com/2011/05/20/wii_gets_price_reduction/
- http://www.reghardware.com/2011/06/20/ps3_gets_slimmer_no_ps4_for_a_while/