Feeds

RIM cuts PlayBook sales forecast, report says

Summer sales boost on improved models

Security and trust: The backbone of doing business over the internet

BlackBerry maker RIM is reported to have slashed its sales forecast for the PlayBook by well over one million units a week after it launched in the UK.

The tablet, RIM's pitch against the dominance of Apple's shiny slate, arrived in the US consumer channels during Q1 with around 500,000 shipped, below expectations, and reports claim Q2 targets have been slashed from 2.4 million to 800,000 to 900,000, according to Digitimes.

The publication reckons "market watchers" tell it sales will get a boost when the newer versions are released later in the year.

RIM confirmed in a Q1 conference call with analysts last week that 4G models for WiMAX, LTE and HSPA+ are due in the autumn, with co-chief executive Jim Balsillie citing "capability gaps" in the products when they were released in the US.

In the UK, RIM signed 60-day exclusive deals for PlayBook from 16 June with telco retailers Carphone Warehouse and Phone4U, retailers PC World and Best Buy and, for the business market, Insight rights to the product ahead of rivals.

Paul Bolt, marketing director at Insight, said it will pursue the BlackBerry installed base "to deploy a tablet that will not pull IT controls and policies out of shape".

"The tablet market still equals iPad because there is not another vendor that can compete, but there is plenty of room for other devices," he reckoned.

Given the recent profit warning from RIM, amid plans to slash its workforce and delay product launches, market acceptance of the PlayBook is vital to its future health. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.