Apple will 'own games industry'
Content delivery is king
Apple is set to increase its dominance in the games industry and could own the whole shebang in ten year's time.
Well, that's what former PlayStation Veep Phil Harrison reckons. In an interview with Edge, Harrison said,
"At this trajectory, if you extrapolate the market-share gains that they are making, forward for ten years – if they carry on unrestrained in their growth, then there's a pretty good chance that Apple will be the games industry."
According to reports, the number one activity on the iPad is gaming – a trend Harrison believes will persist.
Services such as Steam antiquate console companies
"The fact that the consumer purchase and discovery mechanism is so well integrated – you see something on the App Store, you click a button, the product delivers to your device. That end-to-end shopping experience, if you want to call it that, has been so elegantly built by Apple and they will continue to refine it," he said,
"I probably buy more through Amazon, in terms of value, than any other retailer throughout the year. I find that the rest of the world – meaning Apple, Amazon, Steam – are showing the future of how content will be consumed, adding to that NetFlix and LoveFilm and the like, and that console companies run the risk of becoming a little antiquated unless they change their business model."
As an important member of the Sony teams behind all three PlayStation launches, Harrison certainly knows a thing or two about the industry. Any half-wit can predict a rise in mobile gaming, though, but the forecast that single player blockbusters will die out, could leave fans of storyline-focused games looking glum.
When asked about the future of such titles, Harrison highlighted the gravity of social networking.
"The idea of single player, story-driven games I think are going to become rarer and more expensive to produce. You look at the skill and production value that goes into something like Uncharted 3 – for anyone to try and beat that, that’s a pretty heavy investment and I think that will become a much less common type of production that people take on. That doesn’t mean it goes away completely, just that there’d be less of them."
Too much investment
Apple may have made big strides in the world of mobile gaming, but can it deliver a fatal blow to the core market? It seems unlikely now, but with internet speeds ever-increasing, console sales potentially threatened by cloud-based services such as OnLive and tablets on the rise, the gaming market may well ripen in Apple's favour. ®
Absolutely laughable , enough said.
I want games like Elder Scrolls - not Farmville!
Couldn't disagree more!
There are a lot of gamers like myself that love playing games on a big screen TV or PC, that also simply have zero interest in "mobile gaming"! I personally don't want to play on a mobile or tablet (excluding the once in a blue moon 5 min session).
So I think Phil couldn't be more wrong that Apple will somehow eliminate the massive console/PC gaming space and everyone will be playing shitty little portable games!
And to claim Apple of all people will own it when they have no gaming heritage?! I think the Playstation suite on Android or XBL on Windows Phone, cross linking to people existing gamer profiles with those services, are the most likely mobile platforms!
Gaming is probably only so big on the iPad because people have realised they have virtually no other practical use for the thing!
You mentioned "Apple" and "games" in the same headline without irony.
Excellent reasoning there, and nothing at all retarded....nope, no sirree, nothing at a-oh, wait...
Yes, let's just assume that those market share gains will remain constant over ten years, and ignore any possibility of market saturation coming in as a factor why don't we?
Next, how about we assume that the future of videogaming is made of cheese? It's about as fucking likely to happen.
Fuck sakes, it's like 2011 is Year Of The Stupid for Sony or something...
(And no, I didn't read further because with that sort of opening gambit I fear for my sanity, quite frankly)