Feeds

WA duo rock Apple apps

Discovr how to make app store less broken

  • alert
  • submit to reddit

Build a business case: developing custom apps

West Australian tech start-up, Filter Squad, is behind two of the hottest discovery apps on the Apple market.

Since its release last Tuesday, Discovr Apps has made it to iTunes’ top app in 16 countries including the US, Japan, Canada and Australia. The developer’s earlier Discovr Music app launched in January, reached 150,000 downloads in three days, and shot to number one in 28 countries.

Developer duo David McKinney and Stuart Hall used the visual mind-map style of their Discovr Music app and applied it to Apple’s App Store catalogue, allowing users to search interactively for new apps based on a recommendation engine from what they already enjoy.

“We use a combination of machines and humans to develop our recommendations" says founder and CEO David McKinney. "We have a heap of deep machine technology combined with a human curation layer on top and this approach gives us the ability to provide great recommendations for all kinds of apps".

With Discovr Apps the duo set to fix the Apple’s app discoverability issue, “essentially the app store feels broken,” McKinney says. “The Store is ridiculously slow, it's constrained to a small list of curated apps, and even Apple's own flagship recommendation engine Genius produces as many bad results as good,” he says.

“You start with an app you like, or choose from one of the recommended apps, and then you're presented with a visualisation of related apps in an interactive map that lets you explore and discover a whole new world of apps,” he explains.

Filter Squad is a spin off from bigger app development collective Bonobo Labs, also based in Western Australia, which has a number of projects in the pipeline.

Filter Squad received an international kick start in January this year after receiving recongnition as one the three winners of the music market MIDEM’s 2011 MidemNet Lab competition. The duo won the coveted spot after competing in an international pitch against a pool of 300 competitors. The project that won that accolade, Jambox – a cross platform magazine styled iPad app- is also backed by former Kazaa CTO and Pollenizer co-founder Phil Morle. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.