Feeds

ICANN opens the domain floodgates

US185k and name your gTLD

Build a business case: developing custom apps

The peak international regulator for domain names has ICANN has approved a groundbreaking plan to increase the number of generic top-level domains (gTLDs) from the current 22 such as .com, to customizable ones which could include brand names, different languages or scripts.

Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

During a special meeting in Singapore, the ICANN Board vote was 13 approving, 1 opposed, and 2 abstaining.

"ICANN has opened the internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, President and Chief Executive Officer of ICANN.

Under the new provisions, internet address names will be able to end with almost any word in any language, opening up internet opportunities in areas such as the Middle East which have been precluded from using domains in their own scripts.

It also opens the floodgates to commercial branding opportunities for companies.

Pricing and administration has yet to be fully detailed but the application fee for new gTLDs is US$185,000, and a list of criteria must be met before ICANN will allow a firm to have its own domain.

It will cost the company a further $25,000 annual fee to maintain the domain and the application form is understood to be a very thorough 360 pages.

ICANN will soon start a global campaign to explain the changes globally.

While domain name registrations notionally require an applicant to demonstrate that it has the right to a registration, it's a policy notoriously difficult and inconsistent in application. While Coca-Cola is simple and unique, other global brands are not.

Whether, for example, Microsoft or Pilkington Glass has a better right to register the .windows domain is yet to be determined. Meanwhile, small brands who have the misfortune to have a name collision with a big brand will probably be without recourse - unless they can spare the hundreds of thousands needed to compete on the big stage. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.