Feeds

ICANN opens the domain floodgates

US185k and name your gTLD

Internet Security Threat Report 2014

The peak international regulator for domain names has ICANN has approved a groundbreaking plan to increase the number of generic top-level domains (gTLDs) from the current 22 such as .com, to customizable ones which could include brand names, different languages or scripts.

Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

During a special meeting in Singapore, the ICANN Board vote was 13 approving, 1 opposed, and 2 abstaining.

"ICANN has opened the internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, President and Chief Executive Officer of ICANN.

Under the new provisions, internet address names will be able to end with almost any word in any language, opening up internet opportunities in areas such as the Middle East which have been precluded from using domains in their own scripts.

It also opens the floodgates to commercial branding opportunities for companies.

Pricing and administration has yet to be fully detailed but the application fee for new gTLDs is US$185,000, and a list of criteria must be met before ICANN will allow a firm to have its own domain.

It will cost the company a further $25,000 annual fee to maintain the domain and the application form is understood to be a very thorough 360 pages.

ICANN will soon start a global campaign to explain the changes globally.

While domain name registrations notionally require an applicant to demonstrate that it has the right to a registration, it's a policy notoriously difficult and inconsistent in application. While Coca-Cola is simple and unique, other global brands are not.

Whether, for example, Microsoft or Pilkington Glass has a better right to register the .windows domain is yet to be determined. Meanwhile, small brands who have the misfortune to have a name collision with a big brand will probably be without recourse - unless they can spare the hundreds of thousands needed to compete on the big stage. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.