Feeds

Does a flash motor act as a fanny magnet or not?

What girls really think about boys, cars and money

The smart choice: opportunity from uncertainty

The long-debated question of whether women find a man more attractive if he drives a flash car (or in other ways spends cash conspicuously) has been further muddied by an alliance of trick-cyclists and biz profs in the States.

Carrying out a survey among 1,000 American subjects, the soft-studies profs sought to find out what effects a man's chosen ride had on the women's likelihood of coming across. They also evaluated the effects on their subjects' opinion of the man as a marriage prospect.

The results are announced in a statement from Rice uni, which begins thus:

Men’s conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it.

Which sounds bad for the fanny-magnet-driving Lothario. But no, in fact it seems that while women believe that the man with the big wad and flash motor is only after one thing, they're actually quite up for that - in his case.

Women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic).

Bad news, then, for those unable to afford a Porsche (though the study doesn't reveal whether it was the poor-man's Porsche or a proper full-fat one). And good news for the chap in the more prestigious wagon. Or is it? "There's a catch," report the profs:

Although women found the flashy guys more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.

Or in other words the Porsche driver is doomed to having loads of sex with a string of ladies, and will never know the homely joys of changing a nappy, repeated and questionably-necessary redecorating etc. A ghastly fate: although in fact, even in the trick-cyclists study our Porsche-driver suffers no actual disadvantage in snaring a wife compared to the man in the Civic. And in the real world, the idea that being richer is of no help in acquiring wives looks more than a little unrealistic.

The profs' twaddle can be read online here. ®

The Power of One Infographic

More from The Register

next story
World Solar Challenge contender claims new speed record
One charge sees Sunswift travel 500kms at over 100 km/h
SMELL YOU LATER, LOSERS – Dumbo tells rats, dogs... humans
Junk in the trunk? That's what people have
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Beancounters tell NASA it's too poor to fly planned mega-rocket
Space Launch System would need another $400m and a lot of time
Bad back? Show some spine and stop popping paracetamol
Study finds common pain-killer doesn't reduce pain or shorten recovery
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.