Feeds

Duke Nukem publisher parts company with flacks over Twitter gaffe

'Redner Group no longer represents our products'

Internet Security Threat Report 2014

US PR company The Redner Group is no longer working with 2K Games after yesterday's controversial Tweet in which it threatened reviewers - despite the agency's immediate apology.

The US-based flack firm slipped up on Twitter by Tweeting: "Too many went too far with their [Duke Nukem Forever] reviews… we r reviewing who gets games next time and who doesn't based on today's venom."

This was later removed and replaced with a grovelling apology. Further emails were then sent to members of the press to clear the air and admit that the firm had "failed the industry".

Duke Nukem Forever

2K had to put its foot down

Unfortunately, it was too little too late and Duke Nukem Forever publisher 2K Games issued a statement distancing itself from the firm, IGN reports.

"2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products," the publisher said.

After eating such a huge portion of humble pie following the initial outburst, I can't help but feel a little sorry for The Redner Group. We all make mistackes. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.