Feeds

Duke Nukem publisher parts company with flacks over Twitter gaffe

'Redner Group no longer represents our products'

The Power of One Brief: Top reasons to choose HP BladeSystem

US PR company The Redner Group is no longer working with 2K Games after yesterday's controversial Tweet in which it threatened reviewers - despite the agency's immediate apology.

The US-based flack firm slipped up on Twitter by Tweeting: "Too many went too far with their [Duke Nukem Forever] reviews… we r reviewing who gets games next time and who doesn't based on today's venom."

This was later removed and replaced with a grovelling apology. Further emails were then sent to members of the press to clear the air and admit that the firm had "failed the industry".

Duke Nukem Forever

2K had to put its foot down

Unfortunately, it was too little too late and Duke Nukem Forever publisher 2K Games issued a statement distancing itself from the firm, IGN reports.

"2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products," the publisher said.

After eating such a huge portion of humble pie following the initial outburst, I can't help but feel a little sorry for The Redner Group. We all make mistackes. ®

Application security programs and practises

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.