Original URL: http://www.theregister.co.uk/2011/06/15/duke_nukem_forever_prs_threaten_blacklisting_bad_reviews/
Duke Nukem flack eats words over threat to reviewers
Grovelling apology follows 'no praise, no games' Tweet
Posted in Games, 15th June 2011 17:06 GMT
Watch Now : Virtual Machine Movement with Hyper-V
The PR team behind the US launch of Duke Nukem Forever has apologised for threatening to blacklist publications who gave the eagerly anticipated title bad write-ups.
After the game received critical brickbats, it seems topping the games sales charts [1] wasn't enough of a consolation for The Redner Group.
One staffer posted threats on the agency's official Twitter page stating the team will decide "who gets games next time" based on the venom in a reviewer's piece.
Source: Ars Technica
The Tweet has now been removed, replaced by a grovelling apology [2] and the promise that individual sorry letters will be sent out to worried reviewers.
According to ArsTechnica - who managed to grab a screenshot before the original Tweet was removed - blacklisting is a common thing in the games world [3], and has been for years, but the activity is rarely made public like this.
Have a look at what we thought about Duke Nukem Forever here on Reg Hardware [4]. Are we in line for a blacklisting? See you in Hell! ®
Links
- http://www.reghardware.com/2011/06/14/duke_nukem_is_number_one_in_uk_charts/
- http://twitter.com/#!/TheRednerGroup/status/80850147348709376
- http://arstechnica.com/gaming/news/2011/06/duke-nukems-pr-threatens-to-punish-sites-that-run-negative-reviews.ars?comments=1#comments-bar
- http://www.reghardware.com/2011/06/14/games_review_duke_nukem_forever/