Feeds

World's biggest ad agency keelhauls 2000 'pirate' sites

No, not Google

High performance access to file storage

Advertising giant GroupM will stop buying advertising space on more than 2,000 global sites said to offer pirated or unlicensed content.

The blacklist, assembled with help from key entertainment clients, includes The Pirate Bay and KickassTorrents, but also features legitimate download sites such as BitTorrent Inc and business file-sharing tools such as YouSendIt.

"We are serious about combating piracy and protecting our clients' intellectual property as forcefully as we possibly can," GroupM Interaction Global CEO Rob Norman said.

The exclusion zone will be updated on a continuing basis and a link to the list will be included in all contracts and insertion orders.

The policy is designed to actively oppose online piracy in all its forms and to protect the copyright-protected, intellectual property of all content-producing companies, the company said.

GroupM is the world's biggest advertising agency, with $3.5bn in annual online billings on behalf of clients such as IBM, Universal, Paramount and AT&T.

GroupM daughter companies include Maxus, MEC, MediaCom, and Mindshare. The company is in turn part of the WPP group. ®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.