Feeds

World's biggest ad agency keelhauls 2000 'pirate' sites

No, not Google

Choosing a cloud hosting partner with confidence

Advertising giant GroupM will stop buying advertising space on more than 2,000 global sites said to offer pirated or unlicensed content.

The blacklist, assembled with help from key entertainment clients, includes The Pirate Bay and KickassTorrents, but also features legitimate download sites such as BitTorrent Inc and business file-sharing tools such as YouSendIt.

"We are serious about combating piracy and protecting our clients' intellectual property as forcefully as we possibly can," GroupM Interaction Global CEO Rob Norman said.

The exclusion zone will be updated on a continuing basis and a link to the list will be included in all contracts and insertion orders.

The policy is designed to actively oppose online piracy in all its forms and to protect the copyright-protected, intellectual property of all content-producing companies, the company said.

GroupM is the world's biggest advertising agency, with $3.5bn in annual online billings on behalf of clients such as IBM, Universal, Paramount and AT&T.

GroupM daughter companies include Maxus, MEC, MediaCom, and Mindshare. The company is in turn part of the WPP group. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.