Nokia market share to fall below Samsung, Apple
Downward, quarter by quarter, forecasts Nomura
Nokia has been knocked off the top of the smartphone totem pole by Samsung, Japanese investment bank Nomura said today.
Worse, Apple will overtake the Finnish phone giant in Q3, the bank forecast, Reuters reports.
Both Samsung and Apple already outsell Nokia in Europe, in the overall mobile market and the smartphone arena, respectively.
But if Nomura is correct, Nokia is now in second place globally.
Nokia's one consolation is that it is still selling more low-end handsets than Samsung, keeping it at the top of the mobile chart.
All very well, but the market is shifting smartphone-ward, and voice-centric phones don't make the manufacturer as much money as smartphones do.
To regain smartphone market share, Nokia has ditched the ageing Symbian OS and its looking to Microsoft's Windows Phone to power future smartphones.
Will Nokia be able to release them in time to reverse its fortunes? ®
It's a shame
That Nokia are finding themselves in the poo. Their hardware really is much better than the others, just let down by less than stellar software. To be honest, the software is pretty good, but just not as good as the competition. Feature wise the phones are right up there - the N8 has the best camera, and a very solid feature set. Just not the GUI bells and whistles that everyone wants.
Next phone I get will be a cheap Nokia - the cheap SS I have really is diabolical. Don't want a smartphone (even though I work on smartphones for a living), just something that can actually makes calls from home (which the SS fails at abysmally). That means a Nokia. Shame that there is so little money to be made at the low end.
At this rate...
It won't be long before Nokia are over taken by two plastic cups and a bit of string.
I hope Nokia recover from all this crap in the news. All because they've decided to switch from a dodgy old OS to a shiny new one. Might have helped if they had a new product out though...
In other news
Someone predicted that Windows Phones will outsell iOS on phones by 2015 (can't remember where that is).
Everying is guessing. My money is on Apple / Samsung. Unless of course Balmer has got Microsoft employees so scared they will eventually produce a different mobile OS.
Might have helped if they'd of switched to an OS people actually want to use.