Feeds

Cloud iTunes DESTROYS music business FOREVER!

Says man. We disagree...

Security for virtualized datacentres

Plus ça small change

Rather than selling out the music industry, the labels' decision to license iCloud merely gets them off the hook, prolonging the agony a little longer.

As I argued here, the music business needs to be experimenting furiously, trying all sorts of pricing tests with new services, and giving us new ways of getting to the stuff. These include new kinds of bundles, vouchers, even alternative currencies - all of which reward us paying punters.

If it fails to experiment, and we're stuck with per-song downloads and rental (of music that disappears), then the value of music will continue to diminish, just as an uncultivated garden gets filled with weeds. And that's not fair to the people who create it - who will be obliged to adopt what I call PBBMs: Pity-based Business Models.

MyPlay.com from 2000

Bob has great faith in mobile subscriptions, and castigates the industry for being seduced by the Cloud. But this misunderstands the one tiny technological point of the cloud services worth knowing. (And it is fairly tiny, and offers very little to consumers overall). If multiple-device cloud sync takes off, then mobile will cease to command a premium.

Whether the iTunes Match feature takes off is far from certain, though, and really depends on how many people think the multi-sync it offers is worth paying for, over the bi-sync (or no sync) we use today. Some will undoubtedly find instant value in it. For others, it's a 'so what?' feature.

I can see the appeal of all my music being accessible to all my devices too, but I'm not somebody who needs every song on every device at any time. It strikes me as a bit anally retentive. The deal-breaker for me is that I really don't want my music, much of which was encoded very carefully, chewed up and spat back at me in AAC format. For me, rsync across my home network does just fine. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.