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Another Groupon ad complaint upheld

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Online voucher service Groupon has been whacked with yet another Advertising Standards Authority judgement.

Previous problems were blamed on new staff, and the Germans.

This time the offer was for eyelash extensions for a bargain basement £24 instead of £90.

But the ASA said Groupon had failed to provide documentary evidence that the lash lengthening was worth £90.

Groupon offered an email price list, but the ASA would not accept this as documentary evidence.

The regulator told Groupon not to use the ad again in its present form and in future it should hold documentary evidence from suppliers that pre-discount prices were correct.

Groupon sent us the following: “Our partner in this instance was a new salon who had not yet publicised its full price menu, which needs to be available for a certain amount of time in order for prices to be discounted. Having been made aware of this issue, we have adapted our quality assurance policies accordingly.”

The ASA Groupon judgement is here. ®

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