Feeds

Google: We ARE Big Culture

We come in peace. Shoot to kill

Security for virtualized datacentres

World Copyright Summit Google offered a vision of itself as the greatest cultural philanthropist in the world yesterday – a sort of Medici family for the 21st century. Everywhere Google went, it was bringing high culture to the masses.

Google's Carlo d'Asaro Biondo was addressing the World Copyright Summit in Brussels. He quoted Seneca:

"As the soil, however rich it may be, cannot be productive without cultivation, so the mind without culture can never produce good fruit."

"The internet is the soil," said the Google man.

But not everything was perfect yet, and Google was here to help.

"The web doesn't yet mirror the world's cultural riches," said Biondo, Google's head of operations for Southern Eastern Europe, the Middle East and Africa, and the former AOL Europe boss. He then explained how Google was a cultural benefactor on a global scale, bringing the world's artistic treasures online.

For example, there was Google Heritage – its project to photograph UNESCO world heritage sites such as Stonehenge using a special version of its creepy Street Car. Google had partnered with 17 museums to bring over 1,000 paintings online in high resolution, he added. Last year, the search giant pledged millions to support a 'European Cultural Institute' in Paris.

Google was also the best friend copyright could have, Biondo suggested.

"Google has embraced copyright and is doing anything we can to help content creators," said Biondo. Such measures include a pledge to take down infringing material within 24 hours, and ID-infringing material posted to YouTube. He didn't mention Russell the Cartoon Squirrel – which is a shame.

Traditionally Google comes to copyright conferences to terrify the audience. Move out of the way, old men, was the message. Now it comes to butter them up. Mr Biondo ended with a plea against monocultures.

"We don't want the world looking like one country. I work for an American company, I love Americans, but I don't want the world looking like America," he said.

Vote Google for diversity, then. The European audience, which doesn't need much excuse to bash the Anglo Saxons, applauded that warmly.

No questions were permitted. ®

Business security measures using SSL

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.