Feeds

Google: We ARE Big Culture

We come in peace. Shoot to kill

Top 5 reasons to deploy VMware with Tegile

World Copyright Summit Google offered a vision of itself as the greatest cultural philanthropist in the world yesterday – a sort of Medici family for the 21st century. Everywhere Google went, it was bringing high culture to the masses.

Google's Carlo d'Asaro Biondo was addressing the World Copyright Summit in Brussels. He quoted Seneca:

"As the soil, however rich it may be, cannot be productive without cultivation, so the mind without culture can never produce good fruit."

"The internet is the soil," said the Google man.

But not everything was perfect yet, and Google was here to help.

"The web doesn't yet mirror the world's cultural riches," said Biondo, Google's head of operations for Southern Eastern Europe, the Middle East and Africa, and the former AOL Europe boss. He then explained how Google was a cultural benefactor on a global scale, bringing the world's artistic treasures online.

For example, there was Google Heritage – its project to photograph UNESCO world heritage sites such as Stonehenge using a special version of its creepy Street Car. Google had partnered with 17 museums to bring over 1,000 paintings online in high resolution, he added. Last year, the search giant pledged millions to support a 'European Cultural Institute' in Paris.

Google was also the best friend copyright could have, Biondo suggested.

"Google has embraced copyright and is doing anything we can to help content creators," said Biondo. Such measures include a pledge to take down infringing material within 24 hours, and ID-infringing material posted to YouTube. He didn't mention Russell the Cartoon Squirrel – which is a shame.

Traditionally Google comes to copyright conferences to terrify the audience. Move out of the way, old men, was the message. Now it comes to butter them up. Mr Biondo ended with a plea against monocultures.

"We don't want the world looking like one country. I work for an American company, I love Americans, but I don't want the world looking like America," he said.

Vote Google for diversity, then. The European audience, which doesn't need much excuse to bash the Anglo Saxons, applauded that warmly.

No questions were permitted. ®

Intelligent flash storage arrays

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?