Feeds

Has Steve Jobs killed the consumer hard disk industry?

HDD troika face lengthy opera-style demise

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Comment Has Apple prophet Steve Jobs just foretold the end of the desktop hard drive?

He has brought down his tablets from Apple's mountain and the word from fanbois heaven is that the PC is just another device; iPad, iPod and iPhone users don't need to be tethered to it anymore.

Instead of their PC and its hard drive being the main data store and synch point for their hand-held devices, Apple's iCloud will be. MobileMe disappears and the iCloud simply and automatically syncs content from iThis to iThat.

Nobody will mourn MobileMe, it being software for masochists to whip themselves with and enjoy having multiple, repetitive and incomplete calendars across their iThis and iThat devices. But three companies certainly will mourn the loss of the PC as an ITunes synch station: Seagate, Toshiba and Western Digital. The spinning disk gang are fresh out of luck.

Smart phones and tablets are much easier to use than PCs and many, many mobile, hand-held Apple Internet device users will abandon their PCs. Microsoft will be in a cleft stick. A Windows PC will no longer be needed as an iTunes synch station - so should Redmond follow suit and have Windows phone and tablet users similarly throw away their PC and boldly stride leash-free through a WiFi and cell phone-connected universe?

Yes it should. Windows must follow suit, embracing what Apple is calling the post-PC era, not wanting to lag behind in the ease of use stakes. Thus, consumers won't buy so many PCs, meaning the HDD trio won't be asked to supply so many - and those consumers won't buy external hard drives, delivering a double unwanted whammy.

The HDD industry faces declining consumer disk drive growth rates and possibly an outright decline. This is in addition to the now expected loss of the Fibre Channel disk business and its replacement by flash drives. We know this replacement of disk by flash will take years because of limited NAND fab capacity but for many observers, disk really does face becoming the new tape over the next five, ten and twenty years. The disk troika need, really do need, to find themselves new sources of growth. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Lenovo to finish $2.1bn IBM x86 server gobble in October
A lighter snack than expected – but what's a few $100m between friends, eh?
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.