Feeds

Has Steve Jobs killed the consumer hard disk industry?

HDD troika face lengthy opera-style demise

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Comment Has Apple prophet Steve Jobs just foretold the end of the desktop hard drive?

He has brought down his tablets from Apple's mountain and the word from fanbois heaven is that the PC is just another device; iPad, iPod and iPhone users don't need to be tethered to it anymore.

Instead of their PC and its hard drive being the main data store and synch point for their hand-held devices, Apple's iCloud will be. MobileMe disappears and the iCloud simply and automatically syncs content from iThis to iThat.

Nobody will mourn MobileMe, it being software for masochists to whip themselves with and enjoy having multiple, repetitive and incomplete calendars across their iThis and iThat devices. But three companies certainly will mourn the loss of the PC as an ITunes synch station: Seagate, Toshiba and Western Digital. The spinning disk gang are fresh out of luck.

Smart phones and tablets are much easier to use than PCs and many, many mobile, hand-held Apple Internet device users will abandon their PCs. Microsoft will be in a cleft stick. A Windows PC will no longer be needed as an iTunes synch station - so should Redmond follow suit and have Windows phone and tablet users similarly throw away their PC and boldly stride leash-free through a WiFi and cell phone-connected universe?

Yes it should. Windows must follow suit, embracing what Apple is calling the post-PC era, not wanting to lag behind in the ease of use stakes. Thus, consumers won't buy so many PCs, meaning the HDD trio won't be asked to supply so many - and those consumers won't buy external hard drives, delivering a double unwanted whammy.

The HDD industry faces declining consumer disk drive growth rates and possibly an outright decline. This is in addition to the now expected loss of the Fibre Channel disk business and its replacement by flash drives. We know this replacement of disk by flash will take years because of limited NAND fab capacity but for many observers, disk really does face becoming the new tape over the next five, ten and twenty years. The disk troika need, really do need, to find themselves new sources of growth. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Bitcasa bins $10-a-month Infinite storage offer
Firm cites 'low demand' plus 'abusers'
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.