Feeds

Apple: First cult to lead world in semiconductor spending

The power of positive mind control

Gartner critical capabilities for enterprise endpoint backup

Apple has become the world's largest OEM buyer of seminconductors, leaving both Hewlett-Packard and Samsung in the dust, according to industry research outfit IHS iSuppli.

In 2010, iSuppli says, Apple spent $17.5 billion on semiconductors, a 79.6 per cent increase from the $9.7 billion is spent in 2009. That year, the company ranked as the third largest OEM semiconductor buyer, behind HP and Samsung.

As recently as 2008, the Jobsian cult was the world's sixth largest semiconductor buyer in the world, iSuppli says. The iPhone had only arrived the previous summer, and the iPad was still two years away from convincing fanbois they needed a really big iPhone.

OEM semiconductor sales in 2010

In 2010, according to iSuppli, Apple spent $2.4 billion more than HP on seminconductors, and the research firm predicts this number will rise to $7.5 billion in 2011. Apparently, in 2010, Apple spent 61 per cent of its semiconductor cash on chips for the iPhone and the iPad, while 82 per cent of HP's dollars were applied to desktop, notebooks, and servers.

Apple's growth, iSuppli says, is down to the company's knack for convincing fanbois to purchase everything it offers. "Apple strength in hardware sales lies in its device and media ecosystem—every Apple product is connected through iTunes/iOS and is synergetic with all other Apple products," iSuppli explains, dropping all the important buzzwords. "As a result, committed users of the Apple ecosystem derive more value from each additional Apple device they buy, and users have little interest in leaving the Apple realm. In other words, through a common ecosystem, Apple leverages each device to sell other devices."

HP is now attempting a belated impersonation of Apple, working to get its own WebOS operating systems onto not only phones and tablets but PCs and notebooks. "There is a word for what we have achieved ... and that's synergy," Jon Rubenstein, the former Palm head who's now HP senior vice president and general manager, said when unveiling the company's webOS TouchPad tablet earlier this year. "HP is bringing synergy to an incredible range of new products."

There's that word again. But Apple's success is about more than synergy. It's also about mind control. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.