Feeds

Top telly tech fails to drive new set sales

Vendors promoting the wrong features, says study

High performance access to file storage

The technologies telly makers are promoting in a bid to persuade punters to replace existing TVs are failing to excite consumers.

LED backlight technology, internet connectivity and 3D are all being pitched up by vendors in the hope consumers will splash out on new sets.

3D is being pushed in particular, but according to research carried out by market watcher DisplaySearch, it's not what buyers want.

DisplaySearch asked consumers to rate the importance of 17 factors - size, thinness, just having something new, and so on -that might affect their decision to upgrade their existing TV set. In the UK, 3D, LED and internet connectivity all fell way below the average.

TV upgrade drivers

Source: DisplaySearch

LED was the strongest driver, followed by internet access and, a very long way from the average, 3D.

"Even Japanese consumers, long considered to be early adopters, cited 3D as a relatively unimportant factor when deciding to buy a new TV," DisplaySearch's Global TV Replacement study says.

Factors such as lower power consumption, and thinner, lighter sets do appeal to punters, but while LED backlighting is an important factor in delivering these qualities, punters don't see it as such, DisplaySearch said.

The growth in global TV shipments slowed significantly in Q1, DisplaySearch said, falling to just a single percentage point up on Q1 2010.

Shipments fell sequentially too, which you'd expect from a quarter that follows the Christmas period, but the plunge was sharper than is usually the case, because Q4 2010 supply so outstripped demand, the researcher reckons.

During Q1, shipments of LCD and plasma tellies rose by single figures - not enough to cover a 32 per cent decline in CRT shipments.

CRTs, incidentally, still account for 13.2 per cent of world TV shipments, or did in Q1. Plasma only took 6.6 per cent. Apart from a few OLED screens and reverse-projection jobs, all the rest were LCDs.

3D sets accounted for just four per cent of Q1 telly shipments. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.