Feeds

Microsoft iCOMP extends anti-Google push to Australia

Calls for regulator inquiry into search

Boost IT visibility and business value

An online retailer lobby launched by Microsoft and Burson-Marsteller in Europe in 2007 to oppose the Google-DoubleClick merger has planted its flag in the Australian retail market.

In a submission to the Australian Productivity Commission inquiry into the retail industry, the astroturf lobby group highlights Google’s admitted dominance of search. “Anyone who cares about Australia’s digital and economic future should understand the role of search engines,” the group writes, “and how competition in search affects Australian online businesses and consumers.”

The report claims that search advertising in Australia is “worth around A$2 billion” – a figure which would put Google’s search advertising income at more than A$1.8 billion, given its estimate of the Chocolate Factory’s share at more than 90 percent of the Australian market. Microsoft’s Bing, by comparison, is only credited with 5 percent of search in Australia.

If Google’s share of advertising income matches its share of all searches, then its take from Australia is far ahead of the roughly A$700 million that’s the accepted estimate.

The iCOMP submission also reiterates a complaint made in a number of countries for several years: that Google appears to structure its search algorithms to favour its own services over its competitors. The submission cites the ongoing Foundem case in Europe, in which the vertical search company, an iCOMP member, has accused Google of “disappearing” its site from searches.

Among other things, the iCOMP submission ends with a call for the Australian Competition and Consumer Commission to “open a formal inquiry into Google’s practices and market dominance”.

The submission is credited to Louise O’Donnell, an account manager at Ogilvy lobbying outfit Packer Partners.

While iCOMP’s Website acknowledges the group’s industry links, it’s much more coy in its Productivity Commission submission: neither Packer Partners, Burson-Marsteller nor Microsoft are named in the document, and O’Donnell gives a Hotmail e-mail as her contact. ®

Best practices for enterprise data

More from The Register

next story
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?