Feeds

Apple iOS 5 and iCloud examined

We rate the key announcements

  • alert
  • submit to reddit

3 Big data security analytics techniques

Hail or Fail The keynote speech at Apple's Worldwide Developers Conference may have kicked off with a demo of Mac OS X 10.7 Lion that we've seen before - the only real news was its launch date, July, and low price, $30 (£18) - but the iOS 5 and iCloud announcements were packed with juicy details.

It's crucial to look ahead. Many of yesterday's announcements seem to be catch-up manoeuvres, but they reveal on closer inspection the potential to push iOS and iCloud well beyond the competition.

Here's what we think of the key new features.

iMessage

Like the iOS-only, Wi-Fi-only FaceTime, iMessage connects iOS 5 users - and no one else. How many folk you converse with by instant message own an iDevice? Most of mine don't.

iMessage

BlackBerry Message, iMessage's nearest alternative, gets used because companies buy BlackBerrys en masse, and colleague messages colleague. Maybe if big business starts buying iPhones too, iMessage will take off, but for most consumers, with pals on a variety of platforms, it's a non-starter.

Verdict Fail

iTunes Match

Or, 'Apple turns the torrents into a money maker for music labels'. iTunes Match may be nominally a way to archive your ripped CDs in the cloud, but it has the potential to do a very nice job monetising peer-to-peer downloads.

You download the new Lady Gaga album from a torrent, but you feel guilty about stealing. So you pay Apple - and through it the labels - $25 (£15) a year to magically convert that download into a legal copy. And likewise all the other albums and songs you pinch.

It's not an all-you-can-eat subscription, but it's close enough. The nominal 20,000-song limit will satisfy anyone who actually spends time listening to music rather than merely hoarding downloads because they can. And Apple's archive of songs is likely to contain almost all popular torrent downloads now that pretty much every release goes straight to iTunes by default.

The question is, do torrenters feel sufficiently guilty to cough up Apple's de facto torrent legalisation subscription? Many won't but a lot will.

Expect iTunes Match to really take off when Apple adds support for all those iffy AVI files...

Verdict Hail

SANS - Survey on application security programs

Next page: iCloud

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.