FT sticks it to Apple
We don't need no steenking iTunes
The Financial Times is bypassing iTunes with the launch of its new iPad and iPhone application.
The pink paper said readers should switch immediately to the browser application. There is also a version for Samsung's Galaxy. Other devices will get support shortly and can already use the paper's mobile web page.
Regulators in the US and Europe are also looking at Apple's hold over online subscriptions.
Apple requires that iTunes offers the best deals for subscriptions sold and a 30 per cent revenue share. It also makes the handing over of ID information an "option" for subscribers, meaning publishers face being cut-off from knowing who their readers actually are. Not much use for tailoring your publication to readers.
While there has been much grumbling about the restrictions, but generally publishers have chosen to show their usual background and do not very much.
The "take it or leave it" deal was announced with the launch of News Corp's The Daily which has since taken the world by storm. ®
Fed up of website apps
Why do I need an application when a bookmark to the mobile site would do.
Don't you mean on Apple?
Shouldn't the title read "FT sticks it on Apple", because the site sniff's UA's and only displays on Jobsian fondle slabs.
A quick switch of a UA and it works perfectly on Android.
Fair play to them, its quite impressive, very slick. However it'd be nicer if they were device agnostic and stuck to standards rather than browsers.
You don't 'need' a web app. Nothing stopping you accessing the full or mobile ft sites. But if you want to download the entire edition to read offline, or just want a site optimised for touch screens then a web app is better.