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Google grabs social networking trawler PostRank

May land rich catch of slippery, malodorous marketeers

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Google has bought PostRank – an analytics firm which claims to make sense from the likes of Facebook, Twitter and other social networking sites.

PostRank looks at the top 20 social sites in order to help sites and companies better engage their audience, and check on how the opposition is doing.

Its product already integrates with Google's own Analytics but presumably this integration will improve. Many companies are struggling with social networking marketing, and finding numbers to justify that investment.

PostRank will move to Google's Mountain View headquarters from its current offices in Ontario.

PostRank said it was excited at the move because Google both understands the importance of the data it collects and has the reach to spread it to millions of users.

PostRank launched in 2007. Financial terms were not disclosed. ®

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