Feeds

Google grabs social networking trawler PostRank

May land rich catch of slippery, malodorous marketeers

Top 5 reasons to deploy VMware with Tegile

Google has bought PostRank – an analytics firm which claims to make sense from the likes of Facebook, Twitter and other social networking sites.

PostRank looks at the top 20 social sites in order to help sites and companies better engage their audience, and check on how the opposition is doing.

Its product already integrates with Google's own Analytics but presumably this integration will improve. Many companies are struggling with social networking marketing, and finding numbers to justify that investment.

PostRank will move to Google's Mountain View headquarters from its current offices in Ontario.

PostRank said it was excited at the move because Google both understands the importance of the data it collects and has the reach to spread it to millions of users.

PostRank launched in 2007. Financial terms were not disclosed. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?