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Australia's Commonwealth Bank is looking to social media to help patch up its reputation in a year in which Australian banks have suffered IT failures, network crashes and security scares, and has tapped senior Dell executive Andy Lark as its new chief marketing officer.

The former New Zealander made a splash at Dell, driving its social media and online strategy. He has been lured back to antipodean climes after a globe trotting career that also included Nortel and Sun Microsystems.

Before joining Dell he was CMO at Sequoia Capital-backed startup LogLogic.

Lark posted on his blog that “helping lead one of the most important brands down-under is both exciting and a privilege. Commonwealth is one of the largest and most profitable banks in the world, the largest down-under and like us (Dell), growing nicely. They have more satisfied customers than their three largest competitors combined. Their marketing team is strong having launched a terrific brand campaign. And best of all they are a Dell customer.”

Lark joins the bank in July, replacing the former CMO Mark Buckman who left the bank last month joining Telstra. ®

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