Feeds

Dell digital guru escapes to Aussie bank

Commonwealth Bank updates with new CMO

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Australia's Commonwealth Bank is looking to social media to help patch up its reputation in a year in which Australian banks have suffered IT failures, network crashes and security scares, and has tapped senior Dell executive Andy Lark as its new chief marketing officer.

The former New Zealander made a splash at Dell, driving its social media and online strategy. He has been lured back to antipodean climes after a globe trotting career that also included Nortel and Sun Microsystems.

Lark is also well versed in the tech start-up landscape and is expected to scout for local tech opportunities through his side venture, Group Lark, of which he is Chairman. Group Lark advises enterprises on Web 2.0 strategies and is working with a variety of start-ups.

Before joining Dell he was CMO at Sequoia Capital-backed startup LogLogic.

Lark posted on his blog that “helping lead one of the most important brands down-under is both exciting and a privilege. Commonwealth is one of the largest and most profitable banks in the world, the largest down-under and like us (Dell), growing nicely. They have more satisfied customers than their three largest competitors combined. Their marketing team is strong having launched a terrific brand campaign. And best of all they are a Dell customer.”

Lark joins the bank in July, replacing the former CMO Mark Buckman who left the bank last month joining Telstra. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?