Feeds

Twitter bags internet advertising outfit

Micro-blogging site buys AdGrok, tightens loose screws

Boost IT visibility and business value

Twitter is trying to unlock its advertising conundrum with the buyout of an internet ad company for an undisclosed sum.

"When Twitter approached us and asked if we’d be interested in working on their monetisation platform, we realised that this was a once-in-a-lifetime opportunity that we just couldn’t pass up," said AdGrok in a blog post penned by the firm's Matthew McEachen on its website yesterday.

AdGrok, which is a Silicon Valley startup, now faces the sticky task of untangling its customers from the Google accounts they are currently linked to.

"Performance data and campaign structures from AdGrok customers will not be shared with Twitter," said McEachen.

He said that the data and structures from the campaigns previously run through AdGrok would not be affected by the shutdown of its servers on 30 June. McEachen said the info would remain accessible via customers' Google AdWords and Google Analytics accounts.

The acquisition of AdGrok is Twitter's second inside a week as the micro-blogging site continues to tighten the screws on its tech ecosystem, which up to now has been something of a playpen for third party developers.

Late last month, Twitter confirmed the takeover of London-based TweetDeck for $40m, and it's reportedly planning to release its own photo service as soon as later today. ®

Build a business case: developing custom apps

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.