Feeds

Tru unveils iPad local rate data-pricing for UK, US and Oz

'Local anywhere' outfit does fondleslabs

  • alert
  • submit to reddit

Seven Steps to Software Security

Multi-country "local anywhere" mobile operator Tru is launching a £20-a-month iPad bundle that currently provides local rate broadband in the UK, US and Australia. A similar package will be available in the US "shortly", according to the company, which also intends to add Spain, Hong Kong and the Netherlands to its roster of countries in Q3 of this year, with a further 20 in 2012.

The iPad bundle includes a 1GB-a-month allowance, on a 12-month contract. Out of bundle pricing is 10p/MB in the UK and US, and 8p/MB in Australia. Roaming in rates in non-Tru countries can also be cheaper than those charged by established UK mobile operators. Roaming in Europe, for example, £1.25/MB, while Canada is £2.50/MB and rest of world £5/MB. The Register's corporate O2 account, on the other hand, whacks us for £2.55/MB in Europe and £6/MB outside Europe.

The out-of-bundle data rates for the iPad product are the same as for Tru's handset products, but as the iPad version obviously doesn't include voice the pricing is a tad different. A Basic Tru voice and data SIM costs £10 a month with no contract, while pricing on business products can be seen here. The Tru SIM can have local numbers for other Tru countries bolted onto it for £5 a month, while business customers get two numbers as part of the package. Local call rates are available in Tru countries whether or not you have a local number, however.

You could say Tru is a pretty well-kept secret, as our very own Bill Ray remarked last year, "perhaps the clever stuff will follow once Truphone has expanded its retail channel beyond British Airways customers* and its own website." Well it still hasn't expanded its retail channel, but a spokesman for the company claimed that customers are increasingly coming to the company "from a CIO or CFO perspective", driven by the crippling cost of international roaming rates. They still need to know about the possible escape routes before they can take them, of course ... ®

* Disclosure: the writer hadn't heard of Tru either until one more G&T than was good for him drove him to read the BA in-flight catalogue, and he thought £15 for a multi-country SIM experiment was worth a punt. So far it seems to have been, and it's worth noting that Tru doesn't object to tethering, so there's no problem setting up your own Wi-Fi hotspot when you're travelling.

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.