Feeds

Google rolls its Facebook mimic onto rest of web

Zuckerberg envy extended

Security for virtualized datacentres

Google has rolled its Facebook-mimicking "+1" button onto third-party websites.

Mountain View debuted the button on its own search engine this past March, describing it as a way for Google users to recommend search results to other users. The button appeared beside weblinks as well as ads, and if you clicked on it, Google would then display a "+1" icon on the same link when people you're connected to – via Google Chat, Google Contacts, or other services – ran searches of their own.

"It’s called +1 – the digital shorthand for 'this is pretty cool,'" the company said. The shorthand was previously popularized by Slashdot.org and other sites.

Now, third-parties can add the Google +1 button to their own sites. "But sometimes you want to +1 a page while you’re on it. After all, how do you know you want to suggest that recipe for chocolate flan if you haven’t tried it out yet?" the company said in a Wednesday blog post. "Today, we’re releasing +1 buttons to the whole web. As a result, you might start seeing +1 appear on sites large and small across the Internet."

The button is already offered by Reuters, TechCrunch, Mashable, Bloomberg, O'Reilly, The Washington Post, and other Google partners. Google also said it's rolling the button onto other properties of its own, including the Android Market, Blogger, Product Search, and YouTube.

The +1 button is analogous to the Facebook "Like" button, which has long been used by third-party sites. Google's button is designed to better target ads as well as "organic" search results to particular users, and if it's used on third-party sites, Google can potentially have even more insight into what you enjoy on the web.

The motivation is simple: If you tell Google what you like, Google has a better idea of what ads you might click on. "Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages," Google has said.

Facebook has a particular knack for collecting such user data, and since Zuckerberg and company have been reluctant to share this data with Google and others, Google has tried time and again to establish a reliable way of gathering the information on its own. Before +1, there was Orkut and Google Buzz. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.