Feeds

Rampaging Android takes over Main Street America

This is not the theme park you were looking for

Boost IT visibility and business value

The latest Texan tourist attraction is a residential street, but one that invites visitors to tap an Android tablet against anything in the "neighbourhood" to be shown more details about the object, as well as its price.

Main Street America isn't your typical theme park; instead of featuring rollercoasters or showgirls, the park promises "a memorable, one-of-a-kind learning and buying experience". And, as RFID Journal explains, one powered by Android tablets and NFC tags.

The park, which is already under construction and scheduled to open next summer, consists of 12 large show homes and a visitors' centre. The homes are perfectly appointed to take a wander around and admire the decor, but most importantly, all the fixtures and fittings bear Near Field Communications (NFC) tags for reading with the provided Android tablets.

Altogether 800 of the Android tablets – or Technological Educational Devices (TEDs), as the park likes to call them – will be available to visitors. Initially they'll be using USB-connected readers, which seems a bit primitive, but users will be able to tap any tag to get more information about the product beside it, and to create a wish list that can guide the sales representatives waiting back at the visitors' centre, easy-finance forms at the ready:

It all looks horribly American and takes the concept of tacky to a new low, but really it's not so different from walking around Ikea, looking at the rooms displayed therein.

Main Street America is bigger, of course, and there aren't any meatballs. But replacing Ikea's tiny pencils and impossible-to-spell product names with RFID tags can't be a bad thing, and when was the last time Ikea offered you "patriotic fireworks" or declared itself "A new beacon of hope symbolic of the promise that the American Dream is still alive and well"? ®

Seven Steps to Software Security

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.