Feeds

Android app sales skimpy, sluggish, slack, scanty...

Want profits? Build iPhone apps

High performance access to file storage

Android-based smartphones may have passed the iPhone in terms of market share, but developers of Android apps aren't profiting from that rise. iPhone users buy far more apps.

"It is more challenging for developers in the Google Android Market than in the Apple App Store to monetize using a one-off fee monetization model," reads a report issued Friday by the app-watchers at Distimo.

Distimo's numbers put an empirical foundation under what Google's Android platform manager told Forbes earlier this year: that Mountain View is "not happy" with the low rate of paid-app sales in the Android Market.

Overall, iPhone apps have a crushing sales advantage over Android apps. Since the Android Market opened, only two paid apps have been downloaded more than a half-million times. In just the last two months, six paid apps in the App Store achieved that milestone.

As Distimo correctly surmises from that data: "The possibility [of] generating over 500,000 paid downloads is a real possibility for more applications in the Apple App Store than in the Google Android Market."

Paid games are also far more popular on the iPhone than on Android phones. In March and April, five games in the Android Market hit the quarter million–download mark – and that was worldwide. Over in the iPhone App Store, that same sales figure was reached by 10 paid games in the US alone.

App store promotions

Even Nokia's Ovi Store and the Windows Phone 7 Marketplace promote more apps than the Android Marketplace

One major reason for the success of iPhone apps, Distimo suggests, is that Apple's App Store moves more apps through their "Top Charts" for both paid and free apps than does the Android Market. The more apps that are brought to users' attention in this way, the more apps they'll buy. "Being visible in the top charts is very important for generating more downloads," Distimo explains, understatedly.

The difference in top-app exposure is striking. In April, the Apple App Store promoted 94 apps to their top 10 free and paid apps, while Google rotated only 26 apps into that highly visible position in the Android Market.

The difference between the top 300 apps in both app stores was also stark: Apple gave 843 free and 584 paid apps that status during April, while Google honored only 388 and 363, respectively.

Google recently revamped how it promotes apps in the Android Marketplace to improve the visibility of both paid and free apps. "Perhaps these, and future changes, will provide a higher probability for success for a larger proportion of the applications in the Google Android Market," Distimo says, proffering a bit of hope to Android devs.

Developers are pouring apps into the Android Market at such a rate that Distimo predicted in a prior report that the number of apps in Google's app store would surpass Apple's offerings by this fall. Whether those devs will make a decent living from that effort remains to be seen.

You can download a copy of Distimo's full report here (free registration required). ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.