Feeds

Twitter (officially) buys TweetDeck

Microblog app survives, at least for now

Internet Security Threat Report 2014

After days of rumours, Twitter has announced that it is buying the popular feed organizer, TweetDeck, for US$40 million.

For now, the 15-person TweetDeck team will continue in its Old Street HQ in London, and will continue to develop the software that has been downloaded by 20 million users.

However, the acquisition has already given rise to speculation that Twitter could eventually cherry-pick TweetDeck’s most useful features, roll them into its own twitter.com interface, and kill off the standalone application.

(El Reg: this would be regrettable. Perhaps the most useful aspect of TweetDeck in the author’s opinion is that it is so much lighter and thinner than running Twitter through a browser interface.)

However, Twitter’s CEO Dick Costolo says his company recognizes the value of TweetDeck to the “power user”. Continuing Twitter’s inevitable abandonment of person-to-person communications in favour of becoming yet another platform for corporate spam, Costolo said TweetDeck “provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about”.

The deal was completed on Tuesday and acknowledged by TweetDeck founder Iain Dodsworth on the company’s blog on Wednesday May 25th.

The acquisition is perhaps the most powerful and expensive example of Twitter’s drive to impose ham- iron-fisted control over third party apps. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.