Feeds

ASA smackdown for Yahoo! Thelma & Louise

Speedy driver-babe Yahooligans rouse (some) public ire

Beginner's guide to SSL certificates

The UK's advertising regulator has slammed the brakes on a Yahoo! ad which is said encourage irresponsible driving.

The ASA received a complaint about "an ad on a login screen, for an email service provider, [which] was headed 'Faster is funner. Introducing the 2x faster New BT Yahoo! Mail. Find out more about BT Yahoo! Mail Beta'..."

The ad featured two women in a convertible sports car against a background of blurred scenery.

A tidal wave of two people said the ad was potentially harmful because they "believed it condoned and encouraged excess speed and irresponsible driving".

Yahoo! responded that the ad "was in no way related to motoring and believed that the ad did not condone speeding or driving irresponsibly".

The picture and tagline were "light hearted references" to the speediness of the mail service, Yahoo! said, while the blurred scenery was an attempt to depict the car's progress along a mountain path. It added that the car was not travelling over the speed limit (this was a static picture) and no references were made to the speed of the car.

But the ASA concluded "speed" was the key message of the ad, and that it "portrayed speed in a way that might encourage motorists to drive irresponsibly and could therefore be seen to condone anti-social behaviour and irresponsible driving".

Thus Yahoo! must not use the ad again in its current form, or portray speed in such a way as to encourage irresponsible driving.

As far as we can make out, no one considered the issue of whether or not Yahoo!'s email service was indeed faster than before. ®

Remote control for virtualized desktops

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.