Feeds

ASA smackdown for Yahoo! Thelma & Louise

Speedy driver-babe Yahooligans rouse (some) public ire

Security for virtualized datacentres

The UK's advertising regulator has slammed the brakes on a Yahoo! ad which is said encourage irresponsible driving.

The ASA received a complaint about "an ad on a login screen, for an email service provider, [which] was headed 'Faster is funner. Introducing the 2x faster New BT Yahoo! Mail. Find out more about BT Yahoo! Mail Beta'..."

The ad featured two women in a convertible sports car against a background of blurred scenery.

A tidal wave of two people said the ad was potentially harmful because they "believed it condoned and encouraged excess speed and irresponsible driving".

Yahoo! responded that the ad "was in no way related to motoring and believed that the ad did not condone speeding or driving irresponsibly".

The picture and tagline were "light hearted references" to the speediness of the mail service, Yahoo! said, while the blurred scenery was an attempt to depict the car's progress along a mountain path. It added that the car was not travelling over the speed limit (this was a static picture) and no references were made to the speed of the car.

But the ASA concluded "speed" was the key message of the ad, and that it "portrayed speed in a way that might encourage motorists to drive irresponsibly and could therefore be seen to condone anti-social behaviour and irresponsible driving".

Thus Yahoo! must not use the ad again in its current form, or portray speed in such a way as to encourage irresponsible driving.

As far as we can make out, no one considered the issue of whether or not Yahoo!'s email service was indeed faster than before. ®

Business security measures using SSL

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.