Feeds

3D fad fades for Yanks

Jack Sparrow x 3 != $$$

7 Elements of Radically Simple OS Migration

Americans may be turning their backs on 3D movies.

The new Pirates of the Caribbean movie, On Stranger Tides, has done well at the box office, in the US and elsewhere, but the 3D version has taken less money than other recent releases have.

According to analyst Richard Greenfield, of New York investment house BTIG Research, tickets for 3D screenings have contributed 38 per cent of Pirates total ticket sales.

This time last year, Shrek Forever After and How to Train Your Dragon drew, respectively, 54 per cent and 57 per cent of their total ticket sales from 3D performances, he said, Home Media Magazine reports.

Pirates in 3D has been seen by nearly 851 viewers per screen, down 32.6 per cent from 1129 viewers per screen for Shrek and down 23.3 per cent from 1049 viewers for Dragon, presumably over comparable periods of time.

Viewer fatigue with the Pirates franchise? That may be part of it, but it's also worth noting that, said Greenfield, that it's the kind of flick you'd expect to do well in 3D - thanks to fanboy interest - whereas family movies in 3D have less appeal, largely because nippers don't like wearing 3D specs.

If a strong 3D contender is performing less well than movies with a built-in barrier to 3D ticket sales, reckons Greenfield, it's a clear sign that the novelty is wearing off. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?