Feeds

3D fad fades for Yanks

Jack Sparrow x 3 != $$$

Choosing a cloud hosting partner with confidence

Americans may be turning their backs on 3D movies.

The new Pirates of the Caribbean movie, On Stranger Tides, has done well at the box office, in the US and elsewhere, but the 3D version has taken less money than other recent releases have.

According to analyst Richard Greenfield, of New York investment house BTIG Research, tickets for 3D screenings have contributed 38 per cent of Pirates total ticket sales.

This time last year, Shrek Forever After and How to Train Your Dragon drew, respectively, 54 per cent and 57 per cent of their total ticket sales from 3D performances, he said, Home Media Magazine reports.

Pirates in 3D has been seen by nearly 851 viewers per screen, down 32.6 per cent from 1129 viewers per screen for Shrek and down 23.3 per cent from 1049 viewers for Dragon, presumably over comparable periods of time.

Viewer fatigue with the Pirates franchise? That may be part of it, but it's also worth noting that, said Greenfield, that it's the kind of flick you'd expect to do well in 3D - thanks to fanboy interest - whereas family movies in 3D have less appeal, largely because nippers don't like wearing 3D specs.

If a strong 3D contender is performing less well than movies with a built-in barrier to 3D ticket sales, reckons Greenfield, it's a clear sign that the novelty is wearing off. ®

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.