Feeds

HP exec: WebOS tablet will trounce iPad

TouchPad aims for 'Number One Plus'

Top three mobile application threats

An HP exec says that his company's upcoming TouchPad will overtake the current tablet-market dominator, Apple's iPad.

"In the tablet world we're going to become better than number one. We call it number one plus," HP's EMEA personal systems group headman Eric Cador told a press conference in Cannes, according to The Telegraph.

Cador's reasoning for this rather optimistic prognostication is that HP became number one in the PC market, where there are "fewer ways of differentiating HP’s products from our competitors," so in the tablet market it should be able to out-innovate all other offerings.

Presumably, Cador believes that the TouchPad's webOS operating system, which the company acquired when it bought Palm, will be its prime differentiator.

But there's more to HP's advantage than that, he said, noting that there is "only one company plays in both the consumer and business and [sic] world" – meaning, of course, HP.

RIM, of course, plays in the business world, and that positioning hasn't exactly rocketed its PlayBook to the summit of success.

Cador also noted that there are differences between the business and consumer markets, saying that "the way the user is going to look at tablets means it's about experience. The way the corporate is going to look at it is to say that its employees, who are also consumers, have got to like it and it's got to be secure. We're going to deliver that."

The TouchPad is set for delivery this summer, at which time the "business and world" will learn whether HP has managed to deliver both that consumer-friendly experience and business-required security.

"Beyond that," Cador added, "it's about marketing and branding." And although HP has put more focus on design and branding in its new business laptop and consumer desktop lines, it's up against the world leader in brand establishment, Apple.

Good luck, Mr. Cador – and allow us to remind you that in the fast-growing tablet market, landing the number two spot wouldn't be an insigniicant achievement, either. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.