Picture ratings
The edge-lit LED screen has the advantage of being more energy efficient than backlit models. Sony rates its average power consumption at a penny-saving 65W (jumping to 113W if you use the Vivid picture setting), with 0.3W in standby. Indeed, this is enough to earn it an A-Rating with the new Euro Energy Efficiency stickering system.

Decent picture and good functionality too
Verdict
Overall, I’d rate the 40EX524 as a stylish, everyman telly with a forward looking feature roster. As such, it bodes well for other screens in Sony’s 2011 line. While more demanding users should look up the Sony range for better picture quality, I suspect regular folk will find plenty to like here. ®
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Sony Bravia KDL-EX524 40in LED TV
COMMENTS
Its not LED, just backlit
Why can't manufacturers state properly about LED and LCD panels, instead of this decieving crap.
Ethernet, but what does it read through it?
DLNA? NAS protocols? SMB? AppleTalk? NFS (last one a tall order I know)?
I would have expected a more thorough review from the register.
Looking at Sony web site it has a number of _very_ interesting features (subject to getting more recent firmware):
1. Skype - I guess we finally approach South Korean level where instead of staring dumbly into a phone we can actually have a proper video call with someone who is sitting similarly comfortably in their living room - eg. grandma.
2. Media remote for iPhone and Android - we are only a few minutes away from having anything streamed from your phone via WiFi and DLNA and controlled via your phone. Interesting thought (and terminally scary one for anyone doing Set Top Boxes).
TV Review - 6/10 could do better
Why don't you create a spreadsheet checklist for all the features these TVs include. Then you wouldn't have to use any words in your review /sarcasm off.
It would enable people to compare TVs by just copying a column into their spreadsheet.
You could also include important features (that are rarely included in reghardware reviews) such as does the USB interface allow files greater than 4 GB to be run, ie can it understand NTFS, (or any other nonFAT32 file system for that matter) and does the TV provide proper DLNA support (or just Sonys usual noddy implementation).
Marks out of 10 for the basic functionality (ie picture quality) wouldn't go amiss either, since thats the number 1 factor buyers are interested in.
It's a Sony. Don't buy it.
Just doing my bit for the crusade against Sony.
"more demanding users should look up the Sony range for better picture quality"
£800 and the picture sucks?
fuck
off





