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Sony Bravia KDL-EX524

Sony Bravia KDL-EX524 40in LED TV

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Picture ratings

The edge-lit LED screen has the advantage of being more energy efficient than backlit models. Sony rates its average power consumption at a penny-saving 65W (jumping to 113W if you use the Vivid picture setting), with 0.3W in standby. Indeed, this is enough to earn it an A-Rating with the new Euro Energy Efficiency stickering system.

Sony Bravia KDL-EX524

Decent picture and good functionality too

Verdict

Overall, I’d rate the 40EX524 as a stylish, everyman telly with a forward looking feature roster. As such, it bodes well for other screens in Sony’s 2011 line. While more demanding users should look up the Sony range for better picture quality, I suspect regular folk will find plenty to like here. ®

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Build a business case: developing custom apps

75%
Sony Bravia KDL-EX524

Sony Bravia KDL-EX524 40in LED TV

Edge-lit LED TV with streaming media and net TV features.
Price: £799 RRP

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