Feeds

Playboy sneaks NAKED LADIES onto iPad

Entire back catalogue in fondleslab format

The Essential Guide to IT Transformation

Playboy has whipped open the bathrobe on its latest plan to combat falling sales and the ready availability of free net smut – an online version of the magazine's entire 57-year back catalogue.

Those wishing to cough $8 a month (or $60 a year, $100 for two years) for the iPlayboy service are promised "every issue, every Playmate, every celebrity, every article, every joke, even every vintage advertisement".

Screen grab of iPlayboy

According to the Chicago Tribune, Playboy's chief content officer, Jimmy Jellinek, hailed iPlayboy as “the world's sexiest time machine”, which is "meant to appeal to that sense of collective nostalgia and affinity".

Punters will "no longer have to store 57 years – 682 issues – of Playboy under their mattress", he noted.

A big selling point for iPlayboy is the back catalogue's availability on the iPad, entirely uncensored as Hugh Hefner previously promised. This has prompted questions as to just how the smutmonger has managed to bypass the Apple ban on porn.

According to those in the know, iPlayboy isn't offering an app, but simply content optimised for the Cupertino fondleslab.

It's a cunning plan, but there are those who doubt people will be willing to stump hard cash for the service.

Samir Husni, director of the Magazine Innovation Center at the University of Mississippi School of Journalism, summarised to the Chicago Tribune: "The questions are: 'Do I need it? Do I want it? Is it relevant to me?' The answer is: 'No, no and no'." ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.