Feeds

Dixons to flog off old 'brands' Miranda and Saisho

Found them down the back of the sofa

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Struggling retailer Dixons Store Group has appointed an IP firm to flog off two of its now-defunct brands.

Metis Partners is looking for offers for Saisho and Miranda.

Saisho is offered with "goodwill in the brand and reputation", we're told. It also holds 16 international trademarks.

Metis reckons Saisho has made £27m in sales under Dixons' care since 1982. Miranda was originally a brand for a Japanese company and was bought by Dixons for use on cameras and photographic kit in 1981; it claims £29m in sales since then.

Dixons announced a a brand bonfire last summer.

It is sticking to four brands: Logik, Sandstrom, Goji and Advent – the computing brand.

Dixons also rebranded itself Dixons last summer, after a largely unsuccessful attempt by the firm's strategy boutique to make everyone call it DSGi.

Matsui was rebranded as Currys Essentials as part of the changes.

IP specialist Metis Partners is open to offers made before 4pm on Thursday 26 May. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.