Feeds

Dixons to flog off old 'brands' Miranda and Saisho

Found them down the back of the sofa

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Struggling retailer Dixons Store Group has appointed an IP firm to flog off two of its now-defunct brands.

Metis Partners is looking for offers for Saisho and Miranda.

Saisho is offered with "goodwill in the brand and reputation", we're told. It also holds 16 international trademarks.

Metis reckons Saisho has made £27m in sales under Dixons' care since 1982. Miranda was originally a brand for a Japanese company and was bought by Dixons for use on cameras and photographic kit in 1981; it claims £29m in sales since then.

Dixons announced a a brand bonfire last summer.

It is sticking to four brands: Logik, Sandstrom, Goji and Advent – the computing brand.

Dixons also rebranded itself Dixons last summer, after a largely unsuccessful attempt by the firm's strategy boutique to make everyone call it DSGi.

Matsui was rebranded as Currys Essentials as part of the changes.

IP specialist Metis Partners is open to offers made before 4pm on Thursday 26 May. ®

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.