Feeds

Bing to offer Facebook-slurping 'friend search'

Facts? Links? Boring! Have some mobcrowdthought instead

Choosing a cloud hosting partner with confidence

Microsoft poked its search engine users again yesterday, to remind them that it now offers personalised results based on the opinions of friends on Facebook.

Bing was given the Facebook treatment in October last year, prompting protests from Google's Matt Cutts, who argued that the company was being slipshod with users' personal data.

Google, of course, has been guilty of loading its own online properties with privacy-lite technology such as the ill-conceived Buzz add-on in Gmail.

Microsoft clearly wants to tap into the huge data farm amassed by Facebook, which now has around 600 million users worldwide, by slotting what it creepily described as the "Friend Effect" into its search engine.

Late last year, Redmond said that the partnership with Facebook would lead to deeper integration within Bing down the line.

"Bing and Facebook are making a bet – one that will marry the logic of search, with the recommendations and opinions of your social network and the masses – to extend search beyond just fact-based decision making, to decisions that are made with the power of people AND search," wrote the company's corporate veep Yusuf Mehdi in a blog post on Monday. ®

Beginner's guide to SSL certificates

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Comcast exec: No, we haven't banned Tor. I use it. You're probably using it
Keep in mind if, say, your Onion browser craps out on Xfinity
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.