Feeds

Bing to offer Facebook-slurping 'friend search'

Facts? Links? Boring! Have some mobcrowdthought instead

Security for virtualized datacentres

Microsoft poked its search engine users again yesterday, to remind them that it now offers personalised results based on the opinions of friends on Facebook.

Bing was given the Facebook treatment in October last year, prompting protests from Google's Matt Cutts, who argued that the company was being slipshod with users' personal data.

Google, of course, has been guilty of loading its own online properties with privacy-lite technology such as the ill-conceived Buzz add-on in Gmail.

Microsoft clearly wants to tap into the huge data farm amassed by Facebook, which now has around 600 million users worldwide, by slotting what it creepily described as the "Friend Effect" into its search engine.

Late last year, Redmond said that the partnership with Facebook would lead to deeper integration within Bing down the line.

"Bing and Facebook are making a bet – one that will marry the logic of search, with the recommendations and opinions of your social network and the masses – to extend search beyond just fact-based decision making, to decisions that are made with the power of people AND search," wrote the company's corporate veep Yusuf Mehdi in a blog post on Monday. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.