Feeds

iPad not stopping PC sales, says analyst

Cannibalisation rate declining

Intelligent flash storage arrays

The iPad is not pulling sales away from PCs, US-based market watcher NPD has claimed.

Having spoken to an unspecified - but presumably statistically significant - number of North Americans who have owned an iPad for six months or more, NPD found that only 14 per cent of them had bought the tablet in place of a netbook, notebook or desktop.

Focus on folk who got their iPad last Christmas, and the proportion falls to 12 per cent.

In short, tablet punters are, on the whole, not buying the one product in place of another.

"Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry," said NPD research chief Stephen Baker.

Why then is there a perception that they are?

According to NPD, growth in the personal computer sales is down because the Windows 7 sales splurge is now past and so is the initial burst of netbook purchases.

If anything, says Baker, you'd expect tablets to eat into sales of cheap consumer-oriented notebooks - those under $500 (£307) in his book - but that segment experienced growth of 21 per cent for the six months ending March 2011. Sales of pricier notebooks were down 25 per cent.

We'd just suggest that it's perhaps too early to call this one. Punters may generally not have bought an iPad instead of, say, a netbook now, but the tablet purchase may dissuade them from doing so in the future.

Only by tracking demand over time will we see whether tablets are generally an additional computing tool, or a replacement for a different form-factor.

Interestingly, NPD found that US customers generally don't favour 3G iPads - in marked contrast to research from UK-based Context, which found that Europeans do like the 3G models. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.