Feeds

Aussie iPad mag developer wins new investors

Digital publishing platform attracts investor eye

Choosing a cloud hosting partner with confidence

The iPhone/iPad/Android revolution may or may not be the saviour of big publishers, but it's given an Australian-based publishing platform developer a handy leg-up.

Mogeneration, launched in 2008 as an iPhone app developer that switched its focus to digital publishing after winning the contract to create the iPhone version of Murdoch broadsheet The Australian, which it later replicated for the Android platform, has scored a multi-million dollar round of funding from some of Australia’s start–up investor elite.

Mogeneration has proved a hit in Australia's digital magazine market with its Oomph platform, which allows print publishers to extend their content to iPad, iPhone and Android powered tablets.

The investor roll-call includes, unsurprisingly, News Corporation executive and entrepreneur, Chris Hitchen, the MD and co founder of Getprice.com.au (acquired by News Digital Media). He joins Andrew Walsh and Simon Chamberlain, previously of Hitwise, in the capital raising.

The trio investors will join Mick Liubinskas from start-up incubator Pollenizer, and co-founder and CEO, Keith Ahern, on the Mogeneration board.

As well as News, Mogeneration clients include ACP Magazines, Haymarket Media Group, and Oxford University Press. Publications using its platform include the Australian Women’s Weekly, Shop ‘til You Drop and Gourmet Traveller.

Ahern said the capital raised will see Mogeneration expand its sales and marketing. He would not disclose the amount of capital raised but it is believed to be up to A$5 million.

He predicted that 25 to 30 percent of magazine circulation will be on tablets "within five years." ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.