Feeds

Aussie iPad mag developer wins new investors

Digital publishing platform attracts investor eye

Intelligent flash storage arrays

The iPhone/iPad/Android revolution may or may not be the saviour of big publishers, but it's given an Australian-based publishing platform developer a handy leg-up.

Mogeneration, launched in 2008 as an iPhone app developer that switched its focus to digital publishing after winning the contract to create the iPhone version of Murdoch broadsheet The Australian, which it later replicated for the Android platform, has scored a multi-million dollar round of funding from some of Australia’s start–up investor elite.

Mogeneration has proved a hit in Australia's digital magazine market with its Oomph platform, which allows print publishers to extend their content to iPad, iPhone and Android powered tablets.

The investor roll-call includes, unsurprisingly, News Corporation executive and entrepreneur, Chris Hitchen, the MD and co founder of Getprice.com.au (acquired by News Digital Media). He joins Andrew Walsh and Simon Chamberlain, previously of Hitwise, in the capital raising.

The trio investors will join Mick Liubinskas from start-up incubator Pollenizer, and co-founder and CEO, Keith Ahern, on the Mogeneration board.

As well as News, Mogeneration clients include ACP Magazines, Haymarket Media Group, and Oxford University Press. Publications using its platform include the Australian Women’s Weekly, Shop ‘til You Drop and Gourmet Traveller.

Ahern said the capital raised will see Mogeneration expand its sales and marketing. He would not disclose the amount of capital raised but it is believed to be up to A$5 million.

He predicted that 25 to 30 percent of magazine circulation will be on tablets "within five years." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.