Feeds

Aussie iPad mag developer wins new investors

Digital publishing platform attracts investor eye

Intelligent flash storage arrays

The iPhone/iPad/Android revolution may or may not be the saviour of big publishers, but it's given an Australian-based publishing platform developer a handy leg-up.

Mogeneration, launched in 2008 as an iPhone app developer that switched its focus to digital publishing after winning the contract to create the iPhone version of Murdoch broadsheet The Australian, which it later replicated for the Android platform, has scored a multi-million dollar round of funding from some of Australia’s start–up investor elite.

Mogeneration has proved a hit in Australia's digital magazine market with its Oomph platform, which allows print publishers to extend their content to iPad, iPhone and Android powered tablets.

The investor roll-call includes, unsurprisingly, News Corporation executive and entrepreneur, Chris Hitchen, the MD and co founder of Getprice.com.au (acquired by News Digital Media). He joins Andrew Walsh and Simon Chamberlain, previously of Hitwise, in the capital raising.

The trio investors will join Mick Liubinskas from start-up incubator Pollenizer, and co-founder and CEO, Keith Ahern, on the Mogeneration board.

As well as News, Mogeneration clients include ACP Magazines, Haymarket Media Group, and Oxford University Press. Publications using its platform include the Australian Women’s Weekly, Shop ‘til You Drop and Gourmet Traveller.

Ahern said the capital raised will see Mogeneration expand its sales and marketing. He would not disclose the amount of capital raised but it is believed to be up to A$5 million.

He predicted that 25 to 30 percent of magazine circulation will be on tablets "within five years." ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.