Feeds

YouTube comes clean: Content rental is king

VOD and IPTV players quiver

Security for virtualized datacentres

The Chocolate Factory's worst-kept secret is out: YouTube today confirmed that it is launching an online movie rental service with a 3,000-strong catalogue streaming to PCs and mobile devices.

As foreshadowed by El Reg in April, the YouTubers have haunted Hollywood, inking deals with studio heavyweights in a move designed to upstage Apple and Netflix.

Head of YouTube Salar Kamangar confirmed in a blog post on Monday 9 May that from "today, we're going to start adding around 3,000 new movie titles for rent available to users in the US that will be accompanied by reviews and behind-the-scenes movie extras."

Titles already available include classics such as Bad Taste, Scarface and Taxi Driver, and new releases including Inception and The King's Speech. New release prices range from $2.99 to $3.99. Older titles will be free, but ad-supported. All content can be watched with YouTube accounts on any computer, and viewers will have 30 days to begin watching their movie after booking it.

YouTube plans to expand the library over coming months here.

"As the lines between online and offline continue to blur, we think that's going to change. While six years ago you had to move device, room and platform to get all the video that matters most to you, today you can find it all on YouTube," Kamanger said.

He also confirmed that YouTube will accelerate its production role via the YouTube Next venture. YouTube Next was launched in March and has a remit and multi-million dollar budget to "supercharge" content partners' development.

This includes grants, funding dollars for partner education and training. ®

Business security measures using SSL

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.