Feeds

Chinese iPad 2 fanboiz in frenzied fight

Scalpers turn shiny toy shortage into i-Riot

  • alert
  • submit to reddit

The essential guide to IT transformation

A favourite Apple strategy for creating fake media buzz around its products has backfired, with four people reportedly injured in a fight over iPad 2s at a Beijing Apple store.

Cupertino loves the sight of its fanboiz queuing in the street for each and every new release, like Muscovites queuing for bread in the Soviet era, so it always makes sure that it ships short on on-sale day.

Usually, the result is publicity gold, with dailies unable to resist at least a few shots of the queues and a few vox pops with suckers.

According to reports coming out of China, fights broke out in the Sanlitun, Beijing store, with as many as four people hospitalised and accusations that that an employee beat a customer with an iron rod.

PC World reports that the trouble was started when a scalper cut into the queue. ®

Boost IT visibility and business value

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.