Feeds

Fierce tablet fight to be rough for Apple's rivals

Less successful to exit market by year's end?

3 Big data security analytics techniques

Here's a notion: there will be so many tablet wannabes fighting for market share in the second half of the year that rather a lot of them will be left with unsold stock on their warehouse shelves.

Whether they are pitching Android offerings, Windows machines or both, "non-Apple" tablet sellers risk being stuck with excess inventory, pundits have proclaimed.

We're not entirely convinced. Just-in-time manufacturing being what it is, plus potential and existing component shortages, mean demand is likely to outstrip supply, if anything.

Even a company with Apple's massive buying power can't get enough iPads out of the door to meet initial demand. And we're already hearing talk of limits to the availability of other tablets, such as Asus' Eee Pad Transformer.

However, unnamed "market watchers" cited by DigiTimes reckon the potential market for tablets is 20m units, a number possibly taken from total netbook shipments in recent years. They imply that the ten or so players - excluding Apple, we presume - will churn out more than 2m each. Since they won't all share the market evenly, some will be left with excess inventory.

Apple shipped 9.4m iPads in 2010, and has already shipped 4.7m in Q1 2011. Rivals won't expect to sell that number each quarter, but even their more modest expectations may prove overly optimistic, the pundits say, pointing to "lower-than-expected" sales of Samsung and Motorola tablets - the only big-name vendors with tablets available during Q1, other than Apple.

Some, they say, may even have drop out of the business altogether in Q4. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.