Feeds

Insurance firm pushes out iPhone app that rates driving ability

No impact on premiums… yet

5 things you didn’t know about cloud backup

State Farm insurance has released an iPhone application to rate driving ability, using data from the phone's accelerometer and GPS, then spouting advice on how to be a better driver.

Driver Feedback monitors motion and location using the iPhone's sensors, then rates the driver's acceleration, braking, and cornering ability based on that data. At the end of the journey the driver is provided with an overall score, with the best driver getting 100, or zero depending on what he's trying to achieve.

Screen shot of Driver Feedback

State Farm will be hoping that drivers will aim for a high score and the app offers advice to help them achieve this – including the placement of flags onto a map of the route taken to help identify the places where the driver got it wrong. The app can also be configured to automatically send the results by email or SMS (perhaps to a concerned, car-owning, parent), but State Farm is clear that it makes no attempt to archive any of the data.

There are already numerous reviews of Driver Feedback on iTunes, though one can't help wondering if they're entirely impartial:

"Wow ... State Farm should give all the guys who worked on this a big raise," says one. "Awesome," exclaims another, "now I will have definitive proof that my wife is a terrible driver. I can't wait to wait to have an argument over this".

The numbers are just for fun – as the notes explain: "The data recorded by this app will not impact your insurance rates" – but it won't be long before our insurance companies start using similar technology to decide what kind of a risk we present, now that they can't just charge us more for having balls. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Chumps stump up $1 MEELLLION for watch that doesn't exist
By the way, I have a really nice bridge you might like...
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.