Feeds

Google taps Ingenico for retail terminal expansion

'Google? That'll do nicely sir'

The Power of One Infographic

NFC kit manufacturer Ingenico has confirmed it is developing retail terminals for Google, but the search giant won't be running its own banking service just yet.

Ingenico told French journalists that Google wants (US) customers to be able to redeem coupons and discounts using an NFC-enabled phone, tapping it against the till to reduce the bill. For the moment that bill will have to be settled another way, though the terminals will support Google's payment mechanism when it comes.

Last month Google refused to confirm rumours that it was priming retailers in New York and San Francisco to receive free NFC terminals, despite Bloomberg having spoken to the retailers about the project. The assumption was that such terminals would be used for a Google-backed payment system, but now it seems that tokens and coupons are on the more immediate agenda for the search giant.

It has been assumed that the only way to make money from NFC was to replace cash, and some credit card use, with a secure alternative which is cheaper for retailers to process. Proving a benefit to the user has been harder, with companies limply suggesting that an NFC-equipped phone might automatically check ingredients for allergies, or that NFC payments are somehow more convenient than cash despite the obvious limitations.

However, Google is extremely good at making money. It's hard to imagine the margin made on coupons would cover the cost of providing free terminals to the shops, but Google has paid off bigger investments in the past, and if this one turns out to be too much to bear then the chocolate factory can always launch its own currency in a year or two. ®

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.